Lincoln College’s MacKinnon School of Business recently hosted its first annual Taking Care of Business event geared to introducing area high school students to the various disciplines of business. During the workshop, students experienced a series of hands-on interactive exercises often used in the business school’s course offerings. Areas highlighted included marketing, operations management, leadership, and strategy. The sessions were led by Lincoln College’s business faculty.
The intent of the workshop, held Oct. 9, was to expose high school students to some of the different areas of business. Thus, allowing them to learn about the intricacies of business and potentially spark interest in exploring business as a career.
Students took part in a variety of activities designed to illustrate business principles and business disciplines, these included:
- A “Marshmallow Challenge” that was used to demonstrate Organizational Leadership;
- Demonstrations of push vs. pull manufacturing in Operations Management using paper airplanes;
- A Marketing exercise where students reviewed various marketing and branding principles, then interviewed each other before creating a personal brand for themselves, including a logo or slogan; and
- “Robin Hood: Caught in a Profit Squeeze,” which retold the story of Robin Hood as CEO of Sherwood Forest Corporation dealing with falling profits.
The event was free to area high school students and included lunch. Four area high schools and over forty students participated in what will likely become an annual event hosted by Lincoln College.