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Here’s How: Digital Marketing Media Strategy Workshop

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Register now for “Digital Marketing Media Strategy,” hosted by the MacKinnon School of Business at Lincoln College  on Thursday, March 28.  The workshop will run from 8:30 a.m. to 12:30 p.m.  in the Meyer-Evans Student Center Carroll Family Alumni Room on the Lincoln College campus, 300 Keokuk Street, Lincoln, Illinois.

Seating is limited. Registration is $10 before March 27 or $20 at the door. Register online HERE.

Contact Dr. Diana Heeb Bivona at 217-735-7326 for more information.

Presenters and topics include:

Creating a Digital Marketing Strategy
Presenter: Eric Broughton, CEO Interactive Media
Developing and implementing a digital marketing strategy for your business can be a confusing and overwhelming endeavor. We all know simply having a website and being active on social media isn’t enough. Even if you currently have a strategy in place, are you confident it’s effective? Topics: components of a digital marketing strategy, assessment, and creating effective digital marketing campaigns.

Managing Your Website
Presenter: Lisa Kuhlman, Owner, Grayhaven Design Studio
Whether you already have a website, or you’re looking to build one, you will benefit from learning the MUST HAVE elements of a successful website that turns visitors into customers. Topics: Preplanning your website, choosing a website host, the importance of branding, design do’s & don’ts, and website checklists for before, during, and after.

Social Media 101: Raise Awareness and Engage Customers
Presenter: Cindy Smith, Owner, Seek Studios
Are you engaging your customer in the social media space? Social media marketing builds brand awareness and develops customer relationships. Discover this simple, practical action plan that can help get you started, connected, and organized in this complex world of social media. Topics include: developing your brand within your social media voice, knowing and understanding your audience, planning and crafting social media posts, and posting with intention to enhance customer engagement.